The rules of B2B marketing have changed– traditional plays won’t cut it anymore. From AI content overload to dark social, five major disruptors are shaking up the game.
Khali Henderson, Chief Content Officer at BuzzTheory, breaks down the new playing field and how cybersecurity partners can bring their A game. Tune in for winning strategies that will keep you ahead of the competition.
5 Ds Disrupting B2B Marketing
- Displacement of Traditional Search
- “Slow” Death of Cookies
- Deluge of AI Content
- Dark Social
- Disjointed Pipelines
About the Expert
Khali Henderson, Chief Content Officer, BuzzTheory
Khali Henderson is one of the country’s foremost experts on channel strategy, marketing and media. She is Chief Content Officer at BuzzTheory, a B2B marketing services firm she founded in 2015 to advise high-tech companies on direct, to-channel and through-channel marketing strategies.
Henderson has more than 30 years of marketing, communications and content experience in the tech space. She is well known for her leadership as the former editor-in-chief at Channel Partners (now Channel Futures), the tech industry’s leading channel media and events brand.
At BuzzTheory, Henderson heads up business development and advises clients on marketing strategy. Forrester named BuzzTheory one of the Top 13 Channel PR firms globally and Henderson as one of the Top 5 most recommended. She also is a member of the prestigious invitation-only Forbes Agency Council.
Henderson also has held board and committee leadership roles for nonprofit organizations, including CompTIA’s Emerging Technology Community, Tech4Change, Aspire2STEAM, Alliance of Channel Women and Cloud Girls.
Connect with Khali to see how she can work her magic on your business by emailing her at khenderson@buzztheory.com
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